Digital Marketing / Advertising / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a several jargon for most of people who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your merchandise onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is one. That is what Online marketing is definitely. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing with the exception social media advertising and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings previously search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it assists you to stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple nights. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them about their visit to price of running.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771